Beyoncé’s Instagram Posts Reportedly Worth $1 Million Each

April 5, 2017

Queen Bey is indeed a true queen. An Instagram queen, this time. Namely, Beyoncé has just been named the most influential celebrity on Instagram, and according to D’Marie Analytics, her posts are apparently worth more than $1 million each.

This social media research company came up with this staggering figure taking into consideration the following factors:

  • number of followers
  • post reach
  • engagement
  • click rate

Beyoncé Has Over 98 Million Followers

Beyoncé’s social media power and influence escalated this February, when the star revealed she was expecting twins with her husband, Jay Z.

Her Instagram post, a photo of her naked baby bump put Instagram into overdrive when it became Instagram’s most-liked post ever with 10.8 million likes in total.

This record was previously held by pop star Selena Gomez, whose sponsored post showing Selena drinking from a Coca-Cola bottle with her lyrics on it, received 6.6 million likes.

Babies win over product placement, always.

According to D’Marie Analytics, Selena is the second-biggest social media influencer, with social media posts estimated at $775,000 each.