Having seen all of Bruce Jenner’s new photographs attesting to his gender transformation, and after even his mother admitted he was becoming a woman, it’s only natural for Jenner to pick a new name.

Star magazine has revealed exclusive information about what Jenner’s new name will be, given that no self-respected lady would like to be called Bruce.

According to the latest issue of the magazine, the Olympic champion would now like to be called Belinda.

It’s only natural Bruce would pick a name similar to his own and one that starts with a letter B, but the only puzzling thing about his choice is its striking similarity to his ex-wife’s name – Linda.

It’s not perfectly clear why Jenner wants to be reminded of his ex-wife on a daily basis by choosing a name so similar to hers, but it’s to be expected his family will be supportive just like they have been so far.

All of them, except Kris Jenner. Reportedly, Kris was aware of Bruce’s gender orientation even before they were married, but she believed she would be able to talk him out of the transformation.

Bruce is obviously becoming a woman, and now it remains to be seen whether the name Belinda will catch on.